Today I wish to quickly talk about branding crisis issues. The branding of a business is important, not only is it used to add to the company image but it plays an essential part in continuity in a business.

Over the last week I have seen two terrible examples of how a company has spent money on developing one side of the business and by doing so brought it out of sync with the rest.

The example I will mention was a copier engineer who gave me his card, when I got round to calling him I had left his business card in my home office, this of course wasn’t a problem as I remembered he had a website listed on his card so I searched on google and found his site. When I got to the website the colour scheme and logo looked nothing like it was on the stationary, subsequently I decided to leave it as it probably wasn’t the same company. Fact is it was.

Branding is very important to business, throughout the process of a potential purchaser progressing to an actual purchaser there should be a consistency to the business, lack of this can turn customers off. If you run a business please remember to keep your branding consistent.