Was discussing with a client today how to improve a website, one of the things I mentioned was concerning contextual hyperlinks, which I explained and thought I would blog it too.

Hyperlinking adds flare to the text used to link and so it stands out, with that in mind think about when the hyperlink just says ‘Click Here’, if the visitor to the website reads that they then have to read the paragraph to establish where the ‘Click Here’ link will take them.

With contextual hyperlinking we use words like ‘contact us’ as a hyperlink. Then if the visitor glimpses that they know exactly where it will take them, giving them the choice of reading the paragraph or continuing through the link.

Yes, it is a minor thing but yet it is still a thing, by avoiding the words ‘Click Here’ a site just becomes a little easier to understand and navigate.